Challenge
GrowEasy Solutions, a B2B e-commerce company offering office supplies, struggled with a slow WooCommerce store. The site’s average page load time was 6.1 seconds, with poor Core Web Vitals scores (LCP: 5.3s, CLS: 0.3, FID: 150ms). This led to a 48% bounce rate, low organic traffic, and a 35% cart abandonment rate, costing the company significant sales. The client needed a fast, reliable website to retain customers and improve conversions.
Solution
We conducted a thorough performance audit using Lighthouse, GTmetrix, and Pingdom, identifying key bottlenecks: unoptimized images, bloated JavaScript/CSS, excessive database queries, and lack of caching. Our optimization strategy included:
- Image Optimization: Converted images to WebP, implemented lazy loading, and reduced file sizes by 60% using ShortPixel.
- Caching: Configured WP Rocket for full-page caching, browser caching, and GZIP compression.
- Code Minification: Minified CSS, JavaScript, and HTML, deferring non-critical scripts to improve render times.
- Database Optimization: Cleaned up transients, revisions, and spam comments using WP-Optimize, reducing database size by 45%.
- CDN Integration: Deployed Cloudflare CDN to reduce latency and improve global load times.
Results
The optimization delivered outstanding results:
- 45% Faster Load Times: Page load time decreased from 6.1s to 3.3s, with LCP improved to 2.1s, CLS to 0.04, and FID to 80ms, passing all Core Web Vitals.
- 30% Lower Bounce Rate: Bounce rate dropped from 48% to 33%, indicating better user engagement.
- 20% Conversion Increase: Optimized product pages and checkout reduced cart abandonment to 28%, boosting conversions by 20%.
- 18% SEO Boost: Faster load times and improved user experience increased organic traffic by 18%, with key pages ranking higher.
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